Clinetix
New legislation for aesthetic industry

Media Relations, Events, Promotions, Social

Headline has worked with Clinetix, the award winning aesthetic clinic on a number of projects to generate media coverage around topics issues

In April 2017 new legislation was introduced in Scotland, that tightened registration requirements for providers of Botox, fillers and other aesthetic services – effectively putting an end to Botox Parties.

Objective: To create awareness of the services and expertise of Clinetix, by promoting Dr. Simon Ravichandran as an expert commentator on the new legislation.

Activity: Jill issued a news release outlining the new legislation and providing comment from Dr. Simon.   She then approached The Sunday Herald, BBC and STV and lined up a series of interviews and features

Result

Dr. Simon was featured in features in The Herald, Sunday Herald and live on BBC Radio Scotland’s John Beattie Programme,  Good Morning Scotland and STV Live at Five

The coverage was shared on Clientix’s social media channels.