To quote Mr Bob Dylan, winner of the 2016 Nobel Prize for Literature…The times they are a changin’


…and so’s PR.

Gone are the days when coverage in The Herald, Daily Record & BBC = Job Done


Media Relations is still a vital part of PR & Communications, however it’s probably just, one part of the jigsaw that will make up the strategy that’s right for your business.

So what will your campaign consist of?


No two businesses are the same and your campaign will be tailor-made to serve your business objectives.

Boil it all down and my job is getting your message across to the audiences that are important to you and your business, through broadcast, social, online and printed media.

What services do I offer?


The Headline toolbox consists of four core elements, which can be stand alone or knitted together into a cohesive campaign

PR & Communications

  • Broadcast, print and online media relations
  • Brand development & Launches
  • Strategy development
  • Crisis Management (like insurance it’s there but let’s hope it’s not needed)
  • Influencer relations
  • Internal communications
  • Ghost-writing and copywriting
  • Community, Stakeholder consultation and engagement

…and an eye for an opportunity

Social and Digital

  • Reviewing current set up
  • Creating a cohesive strategy
  • Selecting, setting up and managing social media channels including LinkedIn, Twitter, Facebook, Instagram and Pinterest
  • Dovetailing digital and traditional activities
  • Content creation and management

           Creating and writing blogs
           Scripting and managing production of Vlogs
           Creating regular e-newsletters

…and watching what’s trending so you don’t have to

Events

  • Creating and managing guest lists
  • Creating and managing the timeline
  • Creative input including sourcing speakers and entertainment
  • Event marketing

..and attention to detail, bordering on the obsessive

Creative
Through a network of talented associates I oversee and manage…

  • Website project management, SEO, copywriting and delivery (working with trusted designer/developer Headline partner OR your preferred designer)
  • Photography
  • SEO
  • Design
  • Collateral production including video
  • Advertising

…and a good dash of inspiration.

“Jill consistently feeds through interesting, topical newsworthy stories. If I am looking for a story for my weekly page my first point of contact is Jill and 9 times out of 10 what she provides goes in to the Metro.”

Andrea Dean, Metro