Manorview Hotels & Leisure
The Opening of Boclair House Hotel

Media Relations, Events, Influencers, Social

Headline was retained to provide PR support around the opening of Boclair House Hotel, following an investment of £3m transforming the iconic Grade B listed building, into one of Scotland’s most prestigious hotels and exclusive-use wedding venues.

Objective: To generate awareness of this stunning new hotel, its facilities and availability as an exclusive-use wedding / special occasion venue

Activity: Included inviting journalists, bloggers and other influencers to the VIP opening and a media campaign targeting news, trade and lifestyle journalists and bloggers with news and feature storylines around the opening

Journalists Susan Young and Beverley Lyons
Fallon Cowley and Steve Graham from
Manorview Hotels & Leisure Group
An Entertaining Evening

VIP Opening

Headline prepared a list of guests to invite to the VIP opening, which included newspaper, TV & radio reporters, food & hospitality journalists, lifestyle & wedding magazines editors, specialist bloggers plus other influencers and VIPs.

Media Relations

Issued news release on the opening of Boclair House Hotel

Set up an interview with the MD which ran in The Herald’s business pages a few days before the opening

Set up preview for local newspaper Milngavie & Bearsden Herald

Social Pages – Issued photographs from the opening to the compilers of Social Pages in Scottish Woman, No 1, Scottish Field, The Herald, The Evening Times

Trade & Specialist Press  – provided detailed information and set up interviews with Boutique Hotelier, The Dram and SLTN

Digital –  in conjunction with the Milganvie & Bearsden Herald set up an competition appealing for wedding photographs taken in the  grounds of Boclair House Hotel over the last 50 years, which were posted on the Hotel’s Facebook page.

Reviews – set up review visits for a number of key Food, Wedding and Lifestyle Bloggers and Journalists

Fashion – set up 8 page fashion feature in TheHerald photographed at the Hotel

Weddings – set up featured in No 1, Scottish Woman, Scottish Wedding Directory and Tie the Knot.

Results

Just after the opening Boclair House Hotel 67 weddings and special occasions booked, over the following 18 months.

The campaign generated substantial coverage in a wide range of publications including

  • The Herald Business News and Business Pages
  • The Scotsman
  • The Sunday Post
  • Daily Record
  • Milngavie & Bearsden Heral
  • Metro
  • Scottish Wedding Directory
  • Tie the Knot
  • Homes & Interiors Scotland
  • Scottish Field
  • Hotel Magazine
  • No1 Magazine
  • Scottish Woman Magazine
  • SLTA newsletter
  • SLTN
  • Various wedding blogs
  • Boutique Hotelier